Positioning and Messaging for B2B Startups
SharpStance is a B2B positioning and messaging consultancy. We help tech companies clearly define and communicate what makes them the best choice for their ideal customers.
With better positioning, you’ll be able to:
Attract better customers
Strong positioning clearly communicates your unique value, making it easier for the right customers to find and choose you.
Richard Roy
Chief Commercial Officer @ Minisoft
Hi, I'm Jenna!
During my career consulting for growth-stage startups, I noticed a pattern: These companies, fresh with funding and full of ambition, were eager to scale and grow. But they often skipped a crucial step: clearly defining their messaging and positioning strategy.
The results of this were... not great! Marketing teams poured budgets into campaigns that lacked clear messaging. Product teams built features based on feedback from bad-fit customers. Sales teams delivered pitches that didn’t quite hit home.
The result? Frustration, inefficiency, and missed opportunities.
This was clearly a problem that needed solving. And I was up for the challenge! Now, I help startups craft precise messaging and positioning so they can hit the ground running in the right direction.