SaaS Product Positioning Agency
Your SaaS is complex. We make your value crystal clear. Let's align your team around powerful positioning that drives company-wide impact.
We have what it takes to get you unstuck
Unbiased perspective
We’re here to be your fresh pair of eyes. Because we’re not emotionally wrapped up in your product, we can spot your unique value and communicate it in a way that actually hits home with your audience.
SaaS-specific expertise
We get it. B2B SaaS is a whole different ball game, and you need more than generic marketing fluff. Our team dives deep into the complexities of your product to craft messaging that actually works.
Team alignment
No more mixed messages or teams running in different directions. Our SaaS product positioning agency pulls your sales, marketing, and product teams onto the same page.
Proven framework
No guesswork here. We’ve got a rock-solid framework to cover every angle, from understanding true alternatives to sizing up the competition. We leave no stone unturned to make your positioning as strategic and effective as possible.
Richard Roy
Chief Commercial Officer @ Minisoft
Let's get down to process.
Project Kickoff
Build Your Team: Gather stakeholders from sales, marketing, product, and customer success.
Add Context: Discuss the company’s growth story, drivers of success, challenges, and customer base.
Agree on Goals: Align on expectations and deliverables.
Positioning Workshops
Positioning Session 1:
We'll work through:
- Best-Fit Customers
- Real Competitors
- Points of DifferentiationPositioning Session 2:
We'll map out:
- Value Themes
- Ideal Customer Profiles
- Market Category
Messaging Development
Homepage Messaging: We'll take the strategic positioning and translate it into a homepage wireframe.
Sales Pitch Update: Then, we'll update your sales pitch so your team can hit the ground running.
Positioning Framework
Messaging Guidelines
Homepage Wireframe
Updated Sales Pitch
Hi, I'm Jenna!
During my career consulting for growth-stage startups, I noticed a pattern: These companies, fresh with funding and full of ambition, were eager to scale and grow. But they often skipped a crucial step: clearly defining their messaging and positioning strategy.
The results of this were... not great! Marketing teams poured budgets into campaigns that lacked clear messaging. Product teams built features based on feedback from bad-fit customers. Sales teams delivered pitches that didn’t quite hit home.
The result? Frustration, inefficiency, and missed opportunities.
This was clearly a problem that needed solving. And I was up for the challenge! I launched SharpStance (a SaaS product positioning agency) to do just that.
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